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UI/UX Product Design & Systems

Architecting Scalable Digital Experiences.

Great products aren’t just designed; they are engineered for growth. I specialize in UX Infrastructure, creating the scalable systems, intelligent workflows, and high-fidelity interfaces that allow digital products to thrive. From initial user research to production-ready design systems, I bridge the gap between human-centered logic and technical execution.

Core Capabilities

Design Systems & Token Architecture

I build “living” design systems that ensure brand consistency at scale. Leveraging expertise in Figma Variables and Token Architecture, I create modular component libraries that bridge the gap between design and code. This reduces engineering friction, accelerates development cycles, and ensures a unified user experience across global platforms.

  • Deliverables: Scalable Component Libraries, Design Tokens, Governance Documentation, and Figma-to-Code Pipelines.

User Research & Strategy

Every pixel is backed by data. I utilize a rigorous UX Research methodology—including heuristic evaluations, user journey mapping, and usability testing—to uncover user pain points and business opportunities. I translate complex requirements into intuitive Information Architecture and logical user flows that remove friction and drive conversion.

  • Deliverables: User Personas, Journey Maps, Wireframes, and Interactive Prototypes.

Technical UI & Interaction Design

With deep experience in Unity and Front-End implementation, I design interfaces that are technically sound and visually compelling. I specialize in high-fidelity interaction design, ensuring that every transition and micro-interaction feels intentional and responsive. My work is rooted in WCAG Accessibility standards, ensuring inclusive experiences for all users.

  • Deliverables: High-Fidelity Mockups, Motion Studies, and Production-Ready Assets.

Design-to-Engineering Integration

Having led design systems at Netflix, I understand the critical importance of the developer handoff. I optimize the design-to-production pipeline using tools like Perforce, Git, and Zeplin, ensuring that the final product maintains 100% fidelity to the original design intent.

Why Systems-Thinking Matters

  • Velocity: Reduce design and development time by up to 30% with reusable components.

  • Consistency: Ensure a singular brand voice across mobile, web, and internal tools.

  • Scalability: Build a foundation that allows your product to evolve without technical or visual debt.

Take a look at the design systems I’ve made in my portfolio.