Brand Identity & Strategy
Explore the UI/UX evolution of Netflix Stories: From wireframes to Unity integration. Features custom iconography, responsive mobile design, and HUDs. Explore this interactive Figma prototype for Netflix Stories. Preview the Emily in Paris user flow, Anthology Hub UX, and high-fidelity mobile design. Lead UI at Netflix Stories: Optimized art pipelines through technical documentation, Photoshop templates, and Unity training, increasing team velocity. Lead UI for Netflix Stories: Scaled global production through Unity pipeline optimization, comprehensive technical documentation, and cross-functional training for localized assets. Lead UI project for Netflix Stories: Standardizing localized logos across 7 languages to optimize HUD footprints and ensure global brand consistency. Lead UI for Netflix Stories: Creating a unified iconography system for 7 languages. High-legibility assets built in Photoshop and integrated into Unity. Lead UI for Netflix Stories: Developed a scalable, templatized Character Creator system featuring a bespoke tinting engine to align global customization tools with individual story branding. Lead UI for Netflix Stories: Redesigned the Billboard Play CTA and download flow to improve player communication and transparency during initial story loading. Lead UI for Netflix Stories: Designed a cross-platform Beta status system, including tile badges and in-game watermarks, to clearly communicate work-in-progress content to players. Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented an end-of-chapter Rewards Feature in Unity to track player progress and incentivize replayability through "Earned vs. Missed" logic. Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented real-time narrative feedback systems, including a believability meter and character reaction toasts in Unity. Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a tactical "hacker-style" letter unscramble mini-game using Photoshop and Unity. Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a tactical rewiring mini-game featuring full onboarding (FTUE) and responsive mobile interfaces in Unity. Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a cinematic, responsive dialogue system featuring distinct visual styles for standard, narrator, and radio-based communication. Lead UX/UI for Money Heist: Ultimate Choice: Refactored the Character Bio and Relationship Suite, creating a responsive Unity-based system for tracking player choices and narrative unlocks. Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a cohesive suite of tactical game interfaces, including landing pages, loading screens, and cross-game ads in Unity. Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a responsive, dual-orientation menu system in Unity, supporting both Landscape and Portrait mobile layouts. Slot Toppers is a new feature of Fort Knox. This […] Daily Fortunes was a new feature Fort Knox created to […] Lucky Cat Club is the subscription service of Fort Knox. […] For King of the Savannah, as an assigned UI Artist, […] As the designated UI Artist for Rosie’s Crew, I was […] For Bumbleweed Bandits, as an assigned UI Artist, I created […] For Dragons of Goldfire, as an assigned UI Artist, I […] For Legendary Pandarcher, as an assigned UI Artist, I created […] For Cleopatra, as an assigned UI Artist, I created the […] For Piggy Jackpots, as an assigned UI Artist, I created […] This DoubleDown Casino promotion featured an interactive website landing page […] DoubleDown Casino Chip Sale Promotion that included a landing page […] DoubleDown Casino Chip Sale Promotion that included a landing page […] Print and online media created for an event hosted by […] Banners and images created for social media advertising as well […] Large, single-sided, full bleed yard signs. Fresh new design a part […] Two-sided, three fold, full-bleed brochure. Created in Adobe Illustrator and […] Two sided, full bleed business cards designed in Adobe Illustrator. […] Logo for a fictitious brewing company in Adobe Illustrator. Process […] Personal logo created in Adobe Illustrator. Process steps involved: basic […] Information and screening forms volunteer packet created for non-profit. Multi-page, spiral-bound project manual. Annual report prepared for a non-profit organization that reflected upon […] Forms are necessary but should be designed in a way […] Building project campaign for a non-profit. Created for use in digital, print and online media to […] Various logos created for many clients. Most logos were created […] A logo used for children's programs that matched overall branding. Logo redesign for established non-profit business.Netflix Stories: A Year of Iterative UI Evolution
Interactive Figma Prototype: Netflix Stories Anthology Hub
Strategic Leadership: Art Pipeline Optimization & Enablement
Strategic Enablement: Localization & Unity Integration Pipeline
Project Spotlight: Global Brand Localization & Logo Optimization
Netflix Stories: Iconography & Global Visual Systems
Systemic UX: The Netflix Stories Character Creator
UX Optimization: The Netflix Stories Billboard Play CTA Revision
Platform System: Netflix Stories Beta Framework (Unpublished)
UX/UI Design: Money Heist: Ultimate Choice – Chapter Rewards & Journey Tracker
UX/UI Design: Money Heist: Ultimate Choice – Narrative Impact System
UX/UI Design: Money Heist: Ultimate Choice – Decipher Mini-Game
UX/UI Design: Money Heist: Ultimate Choice – Rewiring Mini-Game
UX/UI Design: Money Heist: Ultimate Choice – Dialogue Suite
UX/UI Refactor: Money Heist: Ultimate Choice – Character Bio & Relationship Suite
Systemic Design: Money Heist: Ultimate Choice – Game Interfaces
Systemic Design: Money Heist: Ultimate Choice – Dual-Orientation Menu Suite
Fort Knox: Slot Toppers Feature
Fort Knox: Daily Fortunes Feature
Fort Knox: Lucky Cat Club Feature
Fort Knox: King of the Savannah Game
Fort Knox: Rosie’s Crew Game
Fort Knox: Bumbleweed Bandits Game
Fort Knox: Dragons of Goldfire Game
Fort Knox: Legendary Pandarcher Game
Fort Knox: Cleopatra Game
Fort Knox: Piggy Jackpots Game
DDI: Horoscope Promotion
DDI: Jackpot Challenge – Supers Promotion
DDI: Jackpot Challenge – Cats vs. Dogs Promotion
Tasty Grooves Media Design
Kitsap Community Food Co-op Social Media Images
Kitsap Community Food Co-op Yard Signs
Kitsap Community Food Co-op Brochures
Kitsap Community Food Co-op Business Cards
Logo Creation – Glenkus Brewing Co.
Logo Creation – Elissa Torgeson Design
Volunteer Packet
Project Manual
Annual Report
Form Design
REACH Building Project
Message Series Logos
Logo Creation – various
GracePoint Kids
GracePoint – Logo Redesign for Non-Profit
