About

Architecting Experiences at the Intersection of Art and Logic.

The Vision

With over 15 years of creative leadership, I specialize in bridging high-fidelity cinematic artistry with rigorous technical systems. My career has been defined by a “tool-agnostic” approach to design—whether I’m architecting complex UI hubs for Netflix, designing high-conversion engagement loops for DoubleDown Interactive, or personally integrating production-ready assets into Unity.

I believe that the most successful products are those that respect both the user’s goals and the engineer’s constraints. I don’t just design screens; I build the scalable design languages and technical asset systems that drive measurable business results.

My Journey: The Evolution of Expertise

Phase 01: The Visual Foundation I began my career mastering the craft of visual storytelling. This “Artistry First” era taught me the power of lighting, composition, and mood—elements that define premium global brands and create an immediate emotional connection with the audience.

Phase 02: Technical Rigor & Systems Thinking As I moved into the gaming and entertainment space, my focus shifted “under the hood.” I became an expert in building complex, scalable asset libraries and “brand bibles.” By mastering the technical handoff—specifically delivering and integrating assets directly into Unity (uGUI)—I learned to speak the language of engineering and navigate the constraints of high-performance platforms.

Phase 03: The Science of Human Behavior Driven by a desire to understand the “Why” behind the “What,” I earned my B.S. in UX Design. Today, I combine my technical and artistic mastery with behavioral psychology. My goal is to design “intelligent” interfaces that don’t just look beautiful, but inspire genuine, life-changing habit formation—a passion fueled by my own personal journey in health-tech.

The Toolbox

Strategy: UX Strategy, Behavioral Design, Design Systems, Information Architecture.
Technical: Asset Architecture, Unity Integration (uGUI), Production Design.
Tools: Figma, Adobe Creative Suite (Photoshop Expert), Unity.
Education: B.S. in UX Design, Business Power Skills Certified.

Beyond the Screen

When I’m not architecting digital systems, you’ll find me embracing the “Health-Tech” lifestyle I’m so passionate about. Having successfully navigated a 55lb health transformation, I am a firm believer that great design has the power to change lives. I’m also a fan of the Seattle Seahawks, enjoying the great outdoors of the PNW, crafts, cooking, and gaming, which keep my creative battery charged.

Let’s Connect

I’m currently looking for my next challenge in the Seattle area (or remote) where I can lead high-impact design initiatives.