About
Technical Design Leader: Bridging the Intersection of Craft, Code, and Strategy
Design has always been my lens for problem-solving. What began as a passion for graphic arts has evolved into a career dedicated to architecting high-fidelity user experiences where visual identity meets technical execution.
The Foundation: Engineering Meaningful Interfaces
My journey began with a fascination for how users interact with the digital world. After earning my A.A.S. in Web Design, I spent years bridging the gap between aesthetics and front-end development. Whether I was modernizing automotive platforms for CDK Global or building localized, interactive web systems for DoubleDown Interactive, my focus remained the same: creating responsive, performant environments that translated brand strategy into user-centric results.
The Evolution: Complexity Simplified
In 2020, I transitioned into the high-stakes world of live mobile products. As a Senior Product Designer, I mastered the technical complexities of Unity, transitioning from static design to building functional, production-ready systems. I specialized in taking complex problems—like multi-state relationship trackers and branching narrative logic—and simplifying them into intuitive solutions that work for users. This era was defined by mastering the lifecycle of a feature: from data-driven research and iterative discovery to the final implementation of iconography and technical UI sets.
The Scale: Global UI Branding at Netflix
My technical background led me to Bossfight Entertainment, which was acquired by Netflix to spearhead their expansion into the interactive space. As a Senior UX/UI Designer, I successfully launched the Netflix Stories Anthology Hub and the standalone Money Heist title.
In this environment, I served as a Visual Architect. I specialized in UI Branding, translating world-renowned IPs (like Virgin River and Selling Sunset) into cohesive, modular design systems. By building intelligent foundations and scalable UI infrastructure, I ensured brand consistency for a global audience while maintaining strict WCAG accessibility standards.
The Future: Data-Driven, Inclusive Design
To formalize a decade of experience, I completed my B.S. in User Experience Design in 2025. This degree sharpened my focus on empathetic, inclusive design—proving that UX is not just about making things “look pretty,” but about crafting seamless journeys that meet user expectations.
Today, I combine my deep technical background in Unity and Web Development with a rigorous approach to UX research. My goal is to remove user frustration and turn complex digital tasks into seamless, delightful experiences.