Product & Systems Design
Netflix Stories: Anthology Hub & Framework Design
Explore the UI/UX evolution of Netflix Stories: From wireframes to Unity integration. Features custom iconography, responsive mobile design, and HUDs.
Interactive Figma Prototype: Netflix Stories Anthology Hub
Explore this interactive Figma prototype for Netflix Stories. Preview the Emily in Paris user flow, Anthology Hub UX, and high-fidelity mobile design.
Project Spotlight: Global Brand Localization & Logo Optimization
Lead UI project for Netflix Stories: Standardizing localized logos across 7 languages to optimize HUD footprints and ensure global brand consistency.
Netflix Stories: Iconography & Global Visual Systems
Lead UI for Netflix Stories: Creating a unified iconography system for 7 languages. High-legibility assets built in Photoshop and integrated into Unity.
Systemic UX: The Netflix Stories Character Creator
Lead UI for Netflix Stories: Developed a scalable, templatized Character Creator system featuring a bespoke tinting engine to align global customization tools with individual story branding.
UX Optimization: The Netflix Stories Billboard Play CTA Revision
Lead UI for Netflix Stories: Redesigned the Billboard Play CTA and download flow to improve player communication and transparency during initial story loading.
Platform System: Netflix Stories Beta Framework (Unpublished)
Lead UI for Netflix Stories: Designed a cross-platform Beta status system, including tile badges and in-game watermarks, to clearly communicate work-in-progress content to players.
Systemic Design: Money Heist: Ultimate Choice – Game Interfaces
Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a cohesive suite of tactical game interfaces, including landing pages, loading screens, and cross-game ads in Unity.
Systemic Design: Money Heist: Ultimate Choice – Dual-Orientation Menu Suite
Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a responsive, dual-orientation menu system in Unity, supporting both Landscape and Portrait mobile layouts.
UX/UI Refactor: Money Heist: Ultimate Choice – Character Bio & Relationship Suite
Lead UX/UI for Money Heist: Ultimate Choice: Refactored the Character Bio and Relationship Suite, creating a responsive Unity-based system for tracking player choices and narrative unlocks.
UX/UI Design: Money Heist: Ultimate Choice – Chapter Rewards & Journey Tracker
Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented an end-of-chapter Rewards Feature in Unity to track player progress and incentivize replayability through "Earned vs. Missed" logic.
UX/UI Design: Money Heist: Ultimate Choice – Narrative Impact System
Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented real-time narrative feedback systems, including a believability meter and character reaction toasts in Unity.
UX/UI Design: Money Heist: Ultimate Choice – Decipher Mini-Game
Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a tactical "hacker-style" letter unscramble mini-game using Photoshop and Unity.
UX/UI Design: Money Heist: Ultimate Choice – Rewiring Mini-Game
Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a tactical rewiring mini-game featuring full onboarding (FTUE) and responsive mobile interfaces in Unity.
UX/UI Design: Money Heist: Ultimate Choice – Dialogue Suite
Lead UX/UI for Money Heist: Ultimate Choice: Designed and implemented a cinematic, responsive dialogue system featuring distinct visual styles for standard, narrator, and radio-based communication.
Strategic Leadership: Art Pipeline Optimization & Enablement
Lead UI at Netflix Stories: Optimized art pipelines through technical documentation, Photoshop templates, and Unity training, increasing team velocity.
Strategic Enablement: Localization & Unity Integration Pipeline
Lead UI for Netflix Stories: Scaled global production through Unity pipeline optimization, comprehensive technical documentation, and cross-functional training for localized assets.
