Senior Product Designer
User Experience Designer

UI Systems • Branding • Technical Infrastructure

I am an architect of scalable UI/UX systems that bridge the gap between world-class storytelling and production code. With over a decade of experience—most recently leading design initiatives for global IPs at Netflix—I specialize in building the intelligent foundations, custom iconography, and technical workflows that empower cross-functional teams to ship with precision and speed.

My career is built on a foundation of Graphic Design and Visual Media, giving me a unique edge in combining high-fidelity aesthetics with complex product logic. I thrive in fast-paced, Agile environments, acting as a strategic bridge between Product Owners, Engineers, and Artists.

The Approach

Rooted in human-centered design and a “systems-first” mindset, I blend my background in Graphic Media Arts with technical fluency in Figma, Unity, and Front-End development. I specialize in taking complex problems and simplifying them into intuitive, accessible, and brand-aligned digital experiences.

The Mission

From defining global brand identities to governing complex design tokens, I am committed to elevating the craft of User Experience Design through technical rigor and creative problem-solving.

Bridging craft and code to build the next generation of digital experiences.